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Damn That Spam
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How big a problem is SPAM clutter for you?
|
| Responses |
Number of
Responses |
Percentage |
| Huge
|
|
78 |
14.9% |
| Big
|
|
157 |
29.9% |
| Moderate
|
|
169 |
32.2% |
| Small
|
|
98 |
18.7% |
| No problem
|
|
14 |
2.7% |
| Other
|
|
9 |
1.7% |
|
Total
|
525 |
|
|
|
|
|
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If you have tried to reduce the problem, which solutions have you tried? (check all that apply)
|
| Responses |
Number of
Responses |
Percentage |
| Spam Filters
|
|
431 |
35.3% |
| Unsubscribe
|
|
325 |
26.6% |
| Complain to Sender
|
|
112 |
9.2% |
| Complain to ISP
|
|
86 |
7.0% |
| Complain to IT Department
|
|
128 |
10.5% |
| Complain to Anti-Spam Watchdogs
|
|
46 |
3.8% |
| Switch to RSS Feeds
|
|
25 |
2.0% |
| Other
|
|
67 |
5.5% |
|
Total
|
1220 |
|
|
|
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|
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Have any of these solutions been successful?
|
| Responses |
Number of
Responses |
Percentage |
| Yes
|
|
306 |
60.1% |
| No
|
|
98 |
19.3% |
| Don't Know
|
|
46 |
9.0% |
| Other
|
|
59 |
11.6% |
|
Total
|
509 |
|
|
|
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If so, which ones? (check all that apply)
|
| Responses |
Number of
Responses |
Percentage |
| Spam Filters
|
|
295 |
47.4% |
| Unsubscribe
|
|
149 |
24.0% |
| Complain to Sender
|
|
17 |
2.7% |
| Complain to ISP
|
|
26 |
4.2% |
| Complain to IT Department
|
|
60 |
9.6% |
| Complain to Anti-Spam Watchdogs
|
|
8 |
1.3% |
| Switch to RSS Feeds
|
|
16 |
2.6% |
| Other
|
|
51 |
8.2% |
|
Total
|
622 |
|
|
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Do you have difficulty receiving newsletters (like Cool News) and other content to which you have subscribed?
|
| Responses |
Number of
Responses |
Percentage |
| Frequently
|
|
24 |
4.6% |
| Sometimes
|
|
222 |
42.7% |
| Never
|
|
229 |
44.0% |
| Don't Know
|
|
31 |
6.0% |
| Other
|
|
14 |
2.7% |
|
Total
|
520 |
|
|
|
|
|
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Do you think e-mail is broken as a medium for permission-based marketing?
|
| Responses |
Number of
Responses |
Percentage |
| Yes
|
|
88 |
16.8% |
| No
|
|
219 |
41.9% |
| Maybe
|
|
157 |
30.0% |
| Don't Know
|
|
23 |
4.4% |
| Other
|
|
36 |
6.9% |
|
Total
|
523 |
|
|
|
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Do you think there is a solution to the SPAM problem, and if so, what is it?
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If you think e-mail can survive as a medium for marketing, what needs to change?
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My company size in (US Retail topline revenues)
|
| Responses |
Number of
Responses |
Percentage |
| Less Than $500MM
|
|
365 |
72.7% |
| $501MM - $999MM
|
|
46 |
9.2% |
| $1B - $2B
|
|
25 |
5.0% |
| $2B-$5B
|
|
17 |
3.4% |
| $5B- $10B
|
|
16 |
3.2% |
| $10B+
|
|
33 |
6.6% |
|
Total
|
502 |
|
|
| Responses |
Number of
Responses |
Percentage |
| Agency
|
|
96 |
18.4% |
| Manufacturer
|
|
50 |
9.6% |
| Service Industry
|
|
51 |
9.8% |
| Consulting Firm
|
|
106 |
20.3% |
| Marketing Services
|
|
107 |
20.5% |
| Academia
|
|
14 |
2.7% |
| Not-For-Profit
|
|
20 |
3.8% |
| Other
|
|
79 |
15.1% |
|
Total
|
523 |
|
|
|
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Number of years in marketing:
|
| Responses |
Number of
Responses |
Percentage |
| More than 15
|
|
232 |
44.9% |
| Ten to 15
|
|
112 |
21.7% |
| Five to 10
|
|
92 |
17.8% |
| Fewer than 5
|
|
81 |
15.7% |
|
Total
|
517 |
|
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